Brand expansion for Reese’s Book Club through community-building, content marketing, merchandising, product marketing, brand partnerships and experiences.
Reese’s Book Club
Brand Expansion
Brand expansion for Reese’s Book Club. The brand had just tapped Mother creative agency for their brand identity, and was in need of someone to direct a rapid brand expansion into content, merchandise, app design, experiential, brand partnerships and social.
Reese’s Book Club
Brand Design
Design and creative direction for all digital and print marketing materials.
Events & Experiential
Holiday pop-up in Los Angeles and co-branded experiential events.
Product Development & Demand Gen
Product development, brand campaign support for Reese’s Book Club DTC offering.
Brand Partnerships