15+ years building culture-shifting brands to high valuation acquisitions through storytelling. LA-based Executive Creative Director Beats by Dre Hello Sunshine Jinx Variety Ticketmaster Reese's Book Club 'Dog People Get It' 'The Game Before the Game' 'Straight Outta Somewhere' 'Power of Women' 'The Gift of Reading' Ticketmaster Sports Variety Studio Reese's Book Club Pop-up 'Hear What You Want' Jinx Howl-O-Ween 'Solo Selfie' Penske Media Animal Haven